This Sony campaign illustrates that capturing life’s special moments doesn’t have to be a major production if you have the Sony Handycam DVD. The campaign consists of three print ads: Action Movie, Love Story, and Musical.
While capturing true love can be tricky, and the razzle dazzle of life can be a drama to catch, the print ads show you that Sony Handycam DVD makes catching the action, whether it is fast and furious or unfolding slowly in front of you, super easy.
I love the high quality of the images, yet the homemade, warm feel of the art direction. It successfully delivers the message that good quality video recording is possible without being too complicated and intimidating.
Job well done by Saatchi & Saatchi, Sydney, Australia. Photographer Fiona Morris, art director Shannon Sutherland.
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