The Sony Entertainment Television CSI Reruns ad campaign illustrates just how addictive and engaging this particular tv show is. Instead of the classic caution tape reading 'do not cross' or other similar warning phrases, these ones plead more emotional statements such as 'Don't you love me anymore? We never talk.' and 'Daddy, help me with my homework?' Clearly, it targets men.
Conceived and created by the Publicis ad agency based in Sao Paulo, Brazil, the Sony Entertainment Television CSI Reruns ad campaign also features scenes from the show itself. Art directed by Antonio Cattuzzo and Bia Coutinho with creative direction by Hugo Rodrigues and Denis Kakazu, the print ads uses photos from Getty Images and illustrations by Gelmi Estúdio de Arte. Fun and playful, it sends a simple and direct message.