Water-Resistant Seasonal Garments

Meanswhile's SOLOTEX Collection Prepares for the Outdoors

Fashion imprint meanswhile introduces its SOLOTEX collection designed for the Spring/Summer 2022 season. It is designed with inspiration from the classic set of a layered shirt with basketball shorts together. The new range is made up of a waffle textured fabric all throughout the collection, as well as integrating permeable polyester taffeta.

This gives the apparel ultimate stretch with kickback properties to ensure that is comfortable for all-day wearing. The tees and shorts are designed to be worn in pairs and have quick-drying properties as well. There are three different colorways for the season - this includes khaki, off-black, and beige. Designer Naohiro Fujisaki was drawn to how light reflects on glass and incorporates the visual into the capsule.

Image Credit: Meanswhile

Water-resistant Apparel
Meanswhile's SOLOTEX Collection showcases the opportunity for fashion brands to incorporate water-resistant technology in their seasonal garments.
Permeable Fabrics
The use of permeable polyester taffeta in the SOLOTEX Collection highlights the potential for brands to integrate breathable and quick-drying fabrics into their clothing lines.
Athleisure Inspired Design
The combination of a layered shirt and basketball shorts seen in the SOLOTEX Collection demonstrates the opportunity for fashion brands to incorporate athleisure-inspired design into their seasonal lines.

Industries Being Reshaped

Fashion Retail
Fashion retailers can utilize the innovative inspirations from the SOLOTEX Collection to create new and improved seasonal garments.
Outdoor Apparel
With meanswhile's SOLOTEX Collection designed for outdoor wear, brands in the outdoor apparel industry can utilize water-resistant and quick-drying fabrics to enhance the functionality of their products.
Athletic Apparel
The athleisure-inspired design of the SOLOTEX Collection provides an opportunity for athletic apparel brands to incorporate stylish and comfortable design into their products.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 39%
Activity 9%
Freshness 12%