After the incredible success of its 'Solar Paper,' innovative company YOLK launches a new Kickstarter for a solar panel design. 'SunMade' is a true "objet d'art" that promotes practicality and initiates conversations through its unconventionally quirky aesthetic. The solar panel design is informed by a cheese plate. In addition, the SunMade collection by YOLK features a 'USBrie' — a USB port/customized power bank connector hybrid, a 'Solar Milk' power bank, a 'Swiss Note' Bluetooth speaker, a 'Ricotta Torch' flashlight and a 'Cacio Kindler' plasma lighter. Hilariously punny, YOLK's products are bound to delight consumers by way of aesthetic and unbelievable practicality.
In addition to its sustainable solar panel design and tech accessories, the company makes strides for social good as it installs a 'Solar Cow' at a primary school in Pokot, Kenya.
Key Themes Behind This Trend
- Cheese-themed Solar Panels
- Innovative companies can explore the potential of novel, quirky aesthetics to create conversation-starting, sustainable products.
- Solar-powered Tech Accessories
- There is potential for innovation in merging sustainable technology with everyday tech accessories, like power banks and Bluetooth speakers.
- Socially Responsible Products
- Establishment of social initiatives to develop and install sustainable products in underdeveloped regions create an opportunity to tap into growing socially-conscious consumer segments.
Where This Applies
- Solar Energy
- Companies can further develop solar panels to create more engaging technologies with varying and sustainable aesthetic appeals.
- Consumer Electronics
- Building sustainable tech accessories to supplement devices, from power banks to Bluetooth speakers, can gain good market traction.
- Social Impact
- Developing innovative, sustainable solutions for remote, low-income regions creates an opportunity for socially responsible companies to connect with an audience that values organisations with social goals beyond profits.
