Colourpop Announced a New Sister Brand, SOL Body
Ellen Smith — July 16, 2019 — Lifestyle
The cult-favorite beauty brand, Colourpop is branching out into skincare with the announcement of its new sister line, SOL Body -- luxury body products that are cruelty-free and vegan.
The new line features shimmering body oils that help boost one's shine throughout the summer season and beyond. These products arrive in four iterations, each one with a hue to complement one's skin tone. the four options include 'Platinum,' 'Soft Gold,' 'Warm Gold,' and 'Bronze.' According to the brand, these oils can be applied with one's hands, or, for a mess-free application, with a brush.
After application, consumers can expect a warm glow that will complement one's sun-kissed summer skin, while providing extra radiance throughout the winter.
The new line features shimmering body oils that help boost one's shine throughout the summer season and beyond. These products arrive in four iterations, each one with a hue to complement one's skin tone. the four options include 'Platinum,' 'Soft Gold,' 'Warm Gold,' and 'Bronze.' According to the brand, these oils can be applied with one's hands, or, for a mess-free application, with a brush.
After application, consumers can expect a warm glow that will complement one's sun-kissed summer skin, while providing extra radiance throughout the winter.
Trend Themes
1. Shimmering Body Oils - Disruptive innovation opportunity: Develop customizable shimmering body oils that adjust to each individual's skin tone.
2. Cruelty-free Skincare - Disruptive innovation opportunity: Create a cruelty-free skincare line that focuses on luxury body products and appeals to conscious consumers.
3. Mess-free Application - Disruptive innovation opportunity: Design a brush or applicator specifically made for mess-free application of body oils.
Industry Implications
1. Beauty - Disruptive innovation opportunity: Introduce high-quality shimmering body oils into the beauty industry to meet growing demand for radiant and glowing skin products.
2. Skincare - Disruptive innovation opportunity: Explore the potential of cruelty-free skincare products with a focus on body oils and their impact on skin radiance and moisture.
3. Cosmetics - Disruptive innovation opportunity: Develop a range of shimmering body oils as a new category within the cosmetics industry, targeting consumers seeking a luminous glow.
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