Sofia Arjam's photography work is the closest you'll get to a real-life fairy tale. Her trippy boho shots are part 'Alice in Wonderland,' part 'Grey Gardens,' and all about heightened sensuality.
The characters that Sofia Arjam captures are so close yet completely elusive at the same time. Although you may want to get a closer glance, these illusive images are too far from reality to get a real-life look.
Implications - Youth consumers have a strong desire to live a lifestyle that is altogether different from that of their parents. This stems from a desire to be more nomadic than their parents and have more freedom. Companies pitching products to this group should take this mindset into account.