The new SoFi Wealth service is a departure from the financial company's previous offerings. SoFi is best known for its original service as a digital lender for students, but it's looking to broaden its clientele with SoFi Wealth, a digital platform for wealth management that combines the best aspects of both technology and human interaction.
Most of the SoFi Wealth platform is online and through the SoFi Wealth app. The benefit of such a digital system is that it reduces the fees for clients, allowing SoFi to offer impressively low per year percentage when compared to other wealth management services. And for those daunted by the prospect of technology, SoFi also offers unlimited access to human advisors who are trained to answer any questions that clients might have about the (often baffling) world of investment.
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