Peak Appeals to Conscious Drinkers with Adaptogens & Nootropics
Laura McQuarrie — May 25, 2021 — Lifestyle
References: getpeak.social & packagingoftheworld
Peak makes alcohol-free social tonics that are packed with functional ingredients like adaptogens and nootropics. The beverages cater to the "conscious drinker and deep thinker" and the products are packaged in cans that are splashed with vibrant colors and unmissable designs.
Peak's no-alcohol drinks are available in flavors like Twin Peaks, Pink Grapefruit Mint and Raspberry Lime, which contain beneficial ingredients like turmeric, guayusa, black pepper, jalapeno and dark agave for sweetness. The beverages are touted as a "new kind of social drink – one that helps you tune in, not out," and they help to relax the body, boost the mind and allow for enjoyable experiences without the hangover side effects the following day.
Peak's no-alcohol drinks are available in flavors like Twin Peaks, Pink Grapefruit Mint and Raspberry Lime, which contain beneficial ingredients like turmeric, guayusa, black pepper, jalapeno and dark agave for sweetness. The beverages are touted as a "new kind of social drink – one that helps you tune in, not out," and they help to relax the body, boost the mind and allow for enjoyable experiences without the hangover side effects the following day.
Trend Themes
1. Alcohol-free Social Tonics - Peak's alcohol-free social tonics appeal to conscious drinkers looking for functional ingredients like adaptogens and nootropics.
2. Functional Beverages - Peak exemplifies a growing trend toward functional beverages that promote wellness and performance.
3. Conscious Consumption - Peak caters to the trend of conscious consumption, offering drinks for those seeking healthier, mindful alternatives to alcoholic beverages.
Industry Implications
1. Beverage Industry - The beverage industry can benefit from exploring the market of alcohol-free drinks with functional ingredients like adaptogens and nootropics.
2. Wellness Industry - The wellness industry can incorporate Peak's offerings as part of a more holistic approach to wellness, promoting functional ingredients that can benefit consumers' health and wellbeing.
3. Hospitality Industry - The hospitality industry can capitalize on Peak's offerings by adding them to menus as a healthier, more inclusive alternative to alcoholic drinks.
5.1
Score
Popularity
Activity
Freshness
