In the digital age, people probably use the Internet more than any other avenue when it comes to finding a job -- which is why social media recruitment is a key strategy for employers. Trend Hunter Senior Research Writer Jana Pijak shares her top picks for social hiring innovations, from free lunches to beacon-powered apps.
The L'Oreal 'Are You In' social media recruitment campaign with LinkedIn was a contest where job seekers shared why they wanted a job with the world's largest cosmetics company in 140 characters. Lunchcruit is a dating app-like service that connects employers with recruits in their industry over free meals, allowing people to network and get fed even if the job doesn't work out. The Link app by Surf Labs is enabled by beacon technology, alerting users if they're in proximity of a potential business contact.