In the digital age, people probably use the Internet more than any other avenue when it comes to finding a job -- which is why social media recruitment is a key strategy for employers. Trend Hunter Senior Research Writer Jana Pijak shares her top picks for social hiring innovations, from free lunches to beacon-powered apps.
The L'Oreal 'Are You In' social media recruitment campaign with LinkedIn was a contest where job seekers shared why they wanted a job with the world's largest cosmetics company in 140 characters. Lunchcruit is a dating app-like service that connects employers with recruits in their industry over free meals, allowing people to network and get fed even if the job doesn't work out. The Link app by Surf Labs is enabled by beacon technology, alerting users if they're in proximity of a potential business contact.
What's Driving This Trend
- Social Media Recruitment
- Opportunities for disruptive innovation in creating new digital platforms and unique approaches to attracting talent through social media.
- Beacon Technology in Recruitment
- Opportunities for disruptive innovation in developing new applications that utilize beacon technology to enhance recruitment processes.
- Experiential Recruitment
- Opportunities for disruptive innovation in creating unique and memorable recruitment experiences for potential candidates through innovative activities and events.
Who This Affects Most
- Human Resources
- Opportunities for disruptive innovation in developing new strategies and technologies that streamline the recruitment process and attract top talent.
- Advertising and Marketing
- Opportunities for disruptive innovation in leveraging social media platforms to create targeted recruitment campaigns and reach a wider audience.
- Technology
- Opportunities for disruptive innovation in developing new applications and software that utilize beacon technology and other emerging technologies to revolutionize the recruitment industry.
