Social media’s purchasing Influence is demonstrated through our online shopping as well as our interaction with the store or clothing line through online content. It could include sharing it or marking it as a favorite on Twitter, Facebook or Pinterest. Research indicated that 71% of consumers are more likely to purchase something based on social media referrals.
Facebook reigns as the most popular social media site to encourage purchases. With all the advertisements that are integrated into its news feed, it is easy to come across an item that interests you. There is a variety of reasons why social media purchasing happens. Some of the reasons why we continuously follow or like a brand, company or product is to keep up with the organization's activity, to learn more about the product or services and even to leverage sweepstakes and online promotions.
People are searching for various items of interest online but the common factor is social media plays a significant role whether the individual purchases the product right away or on impulse.