The first White Paper from IPG Media Lab examines the future of messaging apps as a social media engagement strategy. According to the report, messaging apps are the new face of social media in terms of consumer engagement and one to one communication. Especially after Facebook's $19 billion acquisition of WhatsApp, it is time to make messaging apps a bigger part of your marketing and social media engagement strategy.
The report also notes the marketplace for these kinds of apps is relatively small and divided among a few diverse players. While the number of users an apps has is important, this can change even on a daily basis as people's apps habits can drastically day to day.
Why This Trend Is Growing
- Messaging App Engagement
- Exploring innovative ways to engage consumers through messaging apps.
- Increasing Market Share of Messaging Apps
- Identifying strategies to expand market share in the messaging app industry.
- Dynamic User Behavior in Messaging Apps
- Leveraging the changing user habits in messaging apps to optimize marketing strategies.
Industries Being Reshaped
- Social Media Marketing
- Finding ways to incorporate messaging apps into social media engagement strategies.
- Mobile App Development
- Exploring opportunities to develop and improve messaging apps to cater to consumer needs.
- Digital Advertising
- Utilizing targeted advertising within messaging apps to reach and engage consumers effectively.
