The Social Landscape infographic dissects and analyzes which social media outlet is the most beneficial for optimizing online exposure by conducting side by side comparisons. Social media is one of the most effective marketing strategies, but with the abundance of platforms out there, it’s hard to decide which one can optimize the company’s exposure the most.
With different outlets varying in target audiences, functions and interactions, it’s a struggle for bloggers and brands to decide which one to use. Categorized and ranked via Customer Communication, Brand Exposure, Traffic to Site and SEO, social media platforms like Facebook, LinkedIn, YouTube, Yahoo and Reddit are compared alongside each other with color-coded comments to prominently display their respective strengths and weaknesses. While it’s great to interact with different audiences on different outlets, it’s unfortunate that not one outlet excels in all categories.