What is the trend of social justice kittens?

Using viral trends like cat videos and social justice activism are a unique way to bring attention to causes.

What is the trend of humorous monthly calendars?

Mixing humor and current events in a monthly calendar can create a niche market for a specific type of product.

What is the trend of satirical commentary?

Using satire to draw attention to serious topics can be an effective way to start a conversation.

What are the implications for the calendar industry industry?

There is an opportunity to create niche calendars for specific groups of people with a humorous or social justice themed product.

What are the implications for the social media industry industry?

Social media can be utilized as a platform to raise awareness for social issues in a humorous and shareable way.

What are the implications for the publishing industry industry?

Satirical commentary and humor in books can appeal to a specific audience as a form of entertainment and a way to start conversations about current events and social issues.

Outrageous Cat Calendars : Social Justice Kittens

Outrageous Cat Calendars

Cat-Centric Culinary Collections Image 1

The Official Social Justice Kittens Calendar Contains Cat Commentary

Alyson Wyers — October 29, 2014 — Pop Culture

References: squareup & fastcocreate

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As Fast Company's CoCreate so aptly puts it, the Social Justice Kittens calendar brings together "the Internet's two favorites -- unearned outrage and cats." Created by designer and writer Sean Tejaratchi, the 12 month 2015 calendar finally brings to life what was originally a fake posted on his blog. The concept is to combine pictures of adorable kittens with "a monthly dosage of questionable outrage."

Social Justice Kittens contains oversensitive commentary like "Every day I face micro-aggressions and micro-invalidations from so-called allies." The calendar provides a tongue in cheek response to a group of articulate people active online who seem to relish being offended.

Tejaratchi is also known for his series of social media self-help books, Twitter presence and The Big Book of Online Unsolicited Bullshit.

Trend Themes

Social Justice Kittens — Using viral trends like cat videos and social justice activism are a unique way to bring attention to causes.
Humorous Monthly Calendars — Mixing humor and current events in a monthly calendar can create a niche market for a specific type of product.
Satirical Commentary — Using satire to draw attention to serious topics can be an effective way to start a conversation.

Industry Implications

Calendar Industry — There is an opportunity to create niche calendars for specific groups of people with a humorous or social justice themed product.
Social Media Industry — Social media can be utilized as a platform to raise awareness for social issues in a humorous and shareable way.
Publishing Industry — Satirical commentary and humor in books can appeal to a specific audience as a form of entertainment and a way to start conversations about current events and social issues.

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