The Social Commerce Psychology infographic from the minds at Tab Juice explains why the business side of social media is so lucrative. The rise of social media and the subsequent success of social marketing is not a fluke, the human brain is hardwired to respond positively to the many facets of on social marketing.
Tapping into various potions of the brain, the Social Commerce Psychology infographic documents the portions of the brain each characteristic of social marketing stimulates. The conclusion of this exercise is that social marketing helps consumers make wiser purchases and holds brands to a higher standard. In order for word of mouth marketing to work, each product has to be worth sharing and in the world of social media, opinionated sharing is the name of the game.
If you've ever wondered why social media marketing is so successful, this Social Commerce Psychology infographic will answer all your burning questions.