The ‘Sociable360’ video SEO graph explains the importance of visual content and how it can positively impact a business’ social media presence. According to this study, 182 million Americans watched 23.2 hours of online content in December of 2011 and 30% of internet traffic comes from videos.
In order to benefit from video SEO, some valuable tips are provided in this infographic. For example, having embedded videos on a company’s website that includes thumbnails and descriptions, along with a catchy title is sure to draw in some interest. It is also important to allow the videos to be shared on prominent social-media platforms such as Facebook, Twitter and Linkedin.
It is important for companies to ensure that they are optimizing web presence by staying up-to-date with SEO methods that will drive more traffic to its site, which can in turn increase profitability.
Key Themes Behind This Trend
- Visual Content Marketing
- The importance of visual content in boosting social media presence presents opportunities for businesses to focus on creating engaging and shareable visual content.
- Video SEO
- The increasing popularity of online videos and the impact they have on internet traffic calls for innovative approaches in optimizing video content for search engine visibility.
- Social Media Sharing
- Enabling the easy sharing of videos on prominent social media platforms provides businesses with the opportunity to expand their reach and leverage the power of social media marketing.
Where This Applies
- Digital Marketing
- The need for visual content marketing and video SEO opens up opportunities for digital marketing agencies to provide tailored strategies and services to businesses.
- Online Video Platforms
- The growing demand for video content and the need for effective video SEO creates opportunities for online video platform providers to offer solutions that enhance online visibility and engagement.
- Social Media Management
- The emphasis on social media sharing as a means to increase visibility and drive traffic to websites creates opportunities for social media management tools and services to help businesses effectively manage and promote their video content.
