French profession athlete Paul Pogba is the star of a new adidas commercial that references the ridiculousness of some of the media's more recent soccer coverage.
It begins with Paul Pogba throwing a newspaper aside after telling viewers that they shouldn't believe everything they hear -- a response that's targeted at the speculation that he is being transferred to Manchester United. During this, an energetic UK Grime track from Dusky and Wiley plays in the background, titled 'Sort It Out Sharon.'
Instead of actual words, any soccer coverage being perpetuated by the media is show with "Blah" written over it, with Paul Pogba speaking to its irrelevancy. The adidas commercial quickly takes a psychedelic turn, with a variety of strange yet incredibly engaging digital effects taking over.
What Makes This Trend Stand Out
- Satirical Advertising
- Opportunity for brands to use satire to mock and comment on media coverage in their advertisements.
- Disruptive Digital Effects
- Potential for innovative and engaging digital effects to create immersive advertising experiences.
- Questioning Media Authority
- Trend of athletes and brands questioning the relevance and authenticity of media coverage in their campaigns.
Sectors Adopting This
- Sportswear
- Sportswear brands can adopt satirical advertising strategies to connect with consumers and differentiate from competitors.
- Advertising
- Advertising agencies can leverage disruptive digital effects to create compelling and memorable campaigns for their clients.
- Media
- Media companies can embrace the trend of questioning media authority by engaging in open dialogue with athletes and brands to improve trust and transparency.
