The Slowdown Set by Dally Inspires Moments of Calm Through Scent
Laura McQuarrie — April 12, 2021 — Lifestyle
References: dallygoods & adweek
Dally's curated soap set was created to invite people to slow down and find themselves instantly transported to soothing experiences via scent. The Slowdown Set includes aromas that remind of being barefoot in the grass, rolling waves and naps in the grove, and the formulas are entirely free from synthetic ingredients, colorants, artificial fragrances, parabens and toxins.
As the very name of the brand suggests, these products aim to inspire people to linger, ramble and wander and find a sense of escape through their personal care rituals, even if only for a moment. Barefoot in the Grass is a scent that evokes imagery of open fields and fresh blossoms with nourishing botanical ingredients like soothing dandelion extract and the fresh aromas of wild cypress, juniper, basil and eucalyptus.
As the very name of the brand suggests, these products aim to inspire people to linger, ramble and wander and find a sense of escape through their personal care rituals, even if only for a moment. Barefoot in the Grass is a scent that evokes imagery of open fields and fresh blossoms with nourishing botanical ingredients like soothing dandelion extract and the fresh aromas of wild cypress, juniper, basil and eucalyptus.
Trend Themes
1. Escapist Personal Care - The Slowdown Set by Dally represents an opportunity to capitalize on the trend of consumers looking for moments of calm and escape in their personal care routines.
2. Natural and Fragrance-free Products - Dally's Slowdown Set aligns with the trend of consumers seeking out products free from synthetic ingredients, colorants, artificial fragrances, parabens and toxins.
3. Aromatherapy - The Slowdown Set's focus on scent as a source of relaxation aligns with the trend of consumers looking for aromatherapy in their personal care rituals.
Industry Implications
1. Personal Care - Dally's Slowdown Set represents an opportunity for the personal care industry to create and market products that align with consumers' desires for escapist, natural, and aromatherapeutic personal care experiences.
2. Home Fragrances - The success of Dally's Slowdown Set suggests an opportunity for the home fragrance industry to also create products that transport consumers to calming and soothing environments through scent.
3. Eco-friendly Products - Dally's Slowdown Set's commitment to being entirely free from synthetic ingredients, colorants, artificial fragrances, parabens and toxins represents an opportunity for eco-friendly product brands to appeal to consumers looking for more natural and sustainable personal care options.
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