The Specialty Equipment Market Association (SEMA) puts on a huge automobile aftermarket show that has reached cult-like status. Each year, we see the coolest and craziest vehicle-mods.
This year there was a lime green and black H2 that was outfitted with four snowmobile tracks. And in 100% SEMA style, the bed is filled with a booming sound system.
Implications - Car mods are an indication that while the automotive industry was hit hard, fans of cars will spare no expense when it comes to modifying their beloved vehicle. Car modifications may be pricey, but the consumers purchasing them are buying into the lifestyle and culture associated with these products. Opportunity exists for brands that have a strong cultural identity.
Hummer Snow Cruisers
More Stats +/-
Pimp My Cop Car
556 HP Hummer GT Rockets to 140 mph
Snack-Sized Fudge Bars
25 Crystal-Encrusted Luxury Products
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The H2 Snowmobile
- By: Alex CovertNov 7, 2008 Updated: Apr 6 2011