The Specialty Equipment Market Association (SEMA) puts on a huge automobile aftermarket show that has reached cult-like status. Each year, we see the coolest and craziest vehicle-mods.
This year there was a lime green and black H2 that was outfitted with four snowmobile tracks. And in 100% SEMA style, the bed is filled with a booming sound system.
Implications - Car mods are an indication that while the automotive industry was hit hard, fans of cars will spare no expense when it comes to modifying their beloved vehicle. Car modifications may be pricey, but the consumers purchasing them are buying into the lifestyle and culture associated with these products. Opportunity exists for brands that have a strong cultural identity.