Footwear is its own category and this eclectic sneaker photography collection provides a look into its contemporary sensibilities from a Scandinavian perspective.
The season is Spring/Summer 2020 and the images have been taken by Highsnobiety's Asia Typek at Copenhagen Fashion Week, ensuring that viewers are met with the latest stylistic preferences of design-minded individuals.
The SS 2020 sneaker photography reveals that streetwear purveyors still have their eyes set on the nostalgia-inducing chunky footwear aesthetic. Many silhouettes also exhibited a wildly chromatic approach to the uppers, while their construction is, without a doubt, incredibly comfortable.
Some iconic silhouettes are highlighted in this Scandinavian sneaker photography collection. Such models include the ASICS GEL-Braid, the GEL-Kayano 5 OG, adidas Originals' Ozweego offering and the brand's all-new EQT Gazelle.
Photo Credits: Highsnobiety/ Asia Typek
Why This Trend Is Growing
- Nostalgia-inducing Chunky Footwear
- Nostalgia-inducing chunky footwear continues to be a popular trend in sneaker fashion, presenting opportunities for brands to create innovative designs that merge nostalgia with modern sensibilities.
- Chromatic Uppers
- The use of wildly chromatic uppers in sneaker design is a growing trend, offering brands the chance to experiment with bold and vibrant color schemes that attract attention and set their products apart.
- Comfortable Construction
- The focus on incredibly comfortable sneaker construction remains strong, providing a space for brands to innovate with new materials and technologies that enhance wearer comfort without compromising style.
Industries Being Reshaped
- Footwear
- Footwear industry professionals should consider capitalizing on the trend of nostalgia-inducing chunky footwear by developing innovative designs that appeal to the modern consumer's desire for stylistic nostalgia.
- Fashion
- The fashion industry can explore the trend of chromatic uppers in sneaker design, creating bold and vibrant footwear options that align with the current demand for eye-catching and expressive fashion choices.
- Design
- Design professionals can dive into the trend of creating incredibly comfortable sneaker construction, pushing the boundaries of materials and technologies to design footwear that prioritizes both style and comfort.
