Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Carlsberg's "Snap Pack" Uses Recyclable Glue to Hold Beer Cans Together

 - Sep 10, 2018
References: theguardian & thedrinksbusiness
In an effort to reduce plastic by up to 76%, Carlsberg is replacing plastic ring can holders with a new "Snap Pack" utilizing recyclable glue. Described as a world first for the beer industry, the new Snap Pack will secure cans in packs of four, six or eight. The glue itself has been specially designed to withstand a range of temperatures, including transportation, storage and refrigeration at home.

The Snap Pack is just one of a number of green initiatives announced by the Carlsberg Group. Other innovations include a switch to Cradle-to-Cradle Certified silver inks to improve bottle recyclability, a new coating on glass bottles to extend their lifespan and new caps that remove oxygen to make beer taste fresher for longer.

Image Credit: Carlsberg Group