Want all the wonderful features of a big fat cigar without inhaling a ton of tar? This faux-cigar uses "microelectronic control and supercritical atomizing technologies". Huh!? The upside: you don't need to carry a lighter. The downside: you have to carry a case full of electronic equipment. WARNING: I'm not suggesting this is a healthy alternative to smoking.
Implications - It seems like the best way to quit smoking is to start by smoking up electronic versions of the tobacco death stick. Companies are looking for alternatives to nicotine patches and gums as a way to simulate the experience more realistically. It may be a weird concept but it may just work, although it hasn't been proven yet. Perhaps for now, nicotine patches are more effective until electronic tobacco comes up with stats that proves otherwise.