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Glamorous Gatsby Editorials

Glassbook's Smoke and Mirrors Fashion Story is a Fresh Take on the 20s

— July 10, 2014 — Pop Culture
Photographer Nicollette Mollet captures the "Smoke and Mirrors" fashion story for the pages of Glassbook magazine. The striking editorial channels 20s era elegance and is a fresh translation of literary classic, "The Great Gatsby".

After its recent popularity on the big screen, Baz Luhrmann's film adaptation of the F. Scott Fitzgerald novel inspired countless editorials and this one is no exception.

Styling for Glassbook's "Smoke and Mirrors" image series is courtesy of Mary Mirsky who works alongside hair and makeup artist Walter Fuentes to transform the shoot's model cast. The beauty team works on models Amber Griffin, Andrea Haag, Roxanna Redfoot and Trevor Burchett, transforming them into 1920s socialites that are in the mood to party all night and sleep all day.
Trend Themes
1. 1920s Fashion - The resurgence of 1920s fashion presents an opportunity for fashion brands to create modern interpretations of the iconic style.
2. Great Gatsby-inspired Editorials - The popularity of editorials inspired by 'The Great Gatsby' film adaptation opens up opportunities for fashion magazines and photographers to create fresh interpretations of the classic novel.
3. Vintage Glamour - The renewed interest in vintage glamour offers an opportunity for beauty brands to develop products and services that cater to consumers seeking 1920s-inspired looks.
Industry Implications
1. Fashion - Fashion brands can tap into the 1920s fashion trend and create modern interpretations of the iconic style.
2. Publishing - Fashion magazines can take advantage of the popularity of 'The Great Gatsby' and produce editorials with fresh interpretations of the classic novel.
3. Beauty - Beauty brands can develop products and services that cater to consumers looking for vintage glamour and 1920s-inspired looks.
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