In honor of MDW 2K20, iconic vodka brand Smirnoff launched a brand new hard seltzer — the Smirnoff Seltzer Red, White & Berry. Containing only 90 calories and zero sugar, the new beverage is perfect for calorie-conscious consumers looking to enjoy a refreshing drink without overloading on calories. The hard seltzer features a delicious blend of cherry, citrus, and blue raspberry flavors and is patriotically packaged in the colors of the flag.
Consumers can purchase the hard seltzer Smirnoff Seltzer Red, White & Berry at select retailers across the country. The new boozy beverage is also available for delivery, for those who are quarantining or looking for a convenient way to purchase the delicious seltzer.
Image Credit: Smirnoff
Key Themes Behind This Trend
- Low-calorie Alcoholic Beverages
- Creating innovative low-calorie versions of popular alcoholic beverages can cater to health-conscious consumers without sacrificing taste or enjoyment.
- Hard Seltzer Market
- Continuing to expand and diversify the hard seltzer market, including patriotic themed flavors, can capitalize on the growing demand for refreshing and low-calorie alcoholic options.
- Convenient Alcohol Delivery
- Leveraging the rise of delivery services to offer convenient and contactless ways for consumers to purchase and enjoy alcoholic beverages can create new opportunities in the market.
Where This Applies
- Alcohol Beverage
- Alcohol brands can explore creating low-calorie variants, such as hard seltzers, to cater to health-conscious consumers while staying ahead of the competition.
- Food & Beverage Retail
- Retailers can stock and promote low-calorie alcoholic beverages, like the Smirnoff Seltzer Red, White & Berry, to meet the growing demand for healthier options and capitalize on consumer preferences.
- Food Delivery
- Food delivery platforms can expand their offerings to include alcoholic beverages, providing a convenient way for consumers to purchase and enjoy products like Smirnoff Seltzer Red, White & Berry.
