In an effort to elevate its signature Triple Double burger, Smashburger has debuted a hefty new creation called the Pub Triple Double. Piled high with toppings and served on an artisan bun, the new burger offers a pub-style dining experience for one low price.
The new Pub Triple Double is a formidable burger made from two of Smashburger's fresh, never-frozen beef patties, two slices of American cheese, one slice of aged cheddar, garlic grilled onions, and Gulden's mustard. The whole thing is served on a pretzel bun to deliver "maximum burger happiness in every bite." As Smashburger Co-Founder & Chief Executive Officer Tom Ryan explains, the Pub Triple Double "will be Smashburger's new iconic menu item, providing three times the cheese and double the beef in every bite."
Image Credit: <i> Smashburger.</i>
What's Driving This Trend
- Elevated Burgers
- Creating burgers with premium ingredients and unique flavor combinations to offer a higher quality dining experience.
- Gourmet Fast Food
- Infusing fast food with high-end ingredients and culinary techniques to attract foodies looking for a quick and delicious meal.
- Artisan Burgers
- Using artisanal breads and cheeses to elevate the burger and provide a more sophisticated dining option.
Who This Affects Most
- Fast Food
- Fast food chains can explore premium burger options to cater to consumers seeking a higher quality dining experience in a fast-paced setting.
- Casual Dining
- Casual dining restaurants can incorporate gourmet burger options into their menus to attract food enthusiasts looking for a more elevated casual dining experience.
- Specialty Food Retail
- Specialty food stores can offer artisanal burger ingredients, such as high-quality cheeses and breads, to cater to customers looking to recreate gourmet burgers at home.
