Colorado-based apparel label Smartwool celebrates an outdoor lifestyle with its new selection of Merino wool pieces designed for the colder seasons. The brand is specifically inspired by a lifestyle in the mountains, with the objective of bringing comfort and community to the outdoor space. Smartwool maximizes the benefits of the Merino wool material, emphasizing its natural lightweight fiber, delivering breathability, odor resistance and body temperature regulation. Every piece is crafted to be both functional and comfortable, offered in men's, women's, and children sizes.
The Smartwool Fall/Winter 2018 series include 'Smartloft Midlayers,' 'Curated Socks,' and Women's sweaters. The Smartloft Midlayers are a selection of lightweight jackets that can be compressed and packed with insulation, constructed from the Merino 250 base layers. The Curated Socks boasts captivating designs and are made from ultra-thin Merino wool materials for both warm and comfortable wear. The women's sweaters offer a series of knits, button-ups and quarter-zip options. Smartwool's Curated Socks will hit markets this month, with Smartloft Midlayers following in September and its Sweaters in October.
Why This Trend Is Growing
- Merino Wool Apparel
- Apparel companies can capitalize on the trend of using Merino wool fabrics for outdoor clothing articles.
- Ultra-thin Materials
- Industries can explore the use of ultra-thin materials like Merino wool for compact and lightweight products.
- Functional & Comfortable Clothing
- There's an opportunity for brands to produce functional and comfortable clothing that can be used during outdoor activities.
Industries Being Reshaped
- Apparel
- The apparel industry can benefit from producing outdoor clothing articles using Merino wool fabrics.
- Travel
- Travel industry can adopt Merino wool clothing articles to offer lightweight and compact travel wardrobe for travelers.
- Sportswear
- Sportswear companies can focus on producing functional and comfortable products for sportspersons.
