Kid-Tracking Smart Socks

Owlet's Newest Smart Sock Wearable Suits Kids Up to Age Five

Owlet is known for its smart sock wearable for babies and its newest creation is the Smart Sock Plus, geared towards an older demographic. The smart sock features all of the same monitoring capabilities as before (heart rate, pulse and sleep) but this time around, it's targeted at kids up to the age of five.

Based on feedback from parents, the brand decided to develop a smart wearable that could be used beyond the 18 month mark, and this iteration includes updated algorithms to support growing kids. When the sensor is fastened around a child's foot, data is sent to a base station, so that parents and caregivers benefit from valuable insights.
To suit all kids, the brand created the fabric sock in three sizes to accommodate ever-growing youth.

Kid-tracking Wearable Technology
The development of wearables that can monitor children's vital signs could be a disruptive innovation opportunity for the healthcare industry.
Targeted Children's Wearables
Trend towards creating wearables that are specifically designed to cater to the needs of growing children has a disruptive innovation potential in the consumer electronics industry.
Advanced Monitoring Algorithms for Children
Improved algorithms to support growing kids' needs could be a disruptive innovation opportunity for tech companies in the wearable industry.

Sectors Adopting This

Healthcare
The healthcare industry has the opportunity to develop and market wearable technology that can monitor children's vital signs.
Consumer Electronics
The consumer electronics industry can benefit from creating wearables specifically designed for children, like the Owlet Smart Sock Plus.
Wearable Technology
Companies in the wearable technology industry have the potential to develop and improve algorithms to better monitor the vital signs of growing children.
SCORE
6.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 88%
Activity 99%
Freshness 10%