Footwear-Connecting Devices

The Dorothy Smart Shoes System is Inspired by the Wizard of Oz

This smart shoes system allows you to call an Uber, your phone or contact your friends by tapping your heels together three times. While you won't magically be granted wishes, this connected device certainly feels a lot like wizardry.

From iStrategyLabs, Dorothy has a physical trigger (Ruby) than connects via Bluetooth technology to your smartphone. Ruby can be slipped into any pair of shoes while the app can receive signals. The system allows you to be able to call your phone (ideal for quick getaways), send texts to your friends with your precise location (in the event of an emergency or if someone is lost). Currently a prototype, iStrategyLabs is hoping the smart shoes system will soon be able to call an on-demand car service for you as well.

Smart Footwear
The trend of combining technology with footwear to create smart shoes systems that offer various features and functionality.
Connected Devices
The trend of creating wearable technology that can connect to smartphones and other devices.
Gesture-based Interaction
The trend of using physical gestures or triggers (such as tapping heels together) to interact with technology.

Industries Being Reshaped

Fashion
The fashion industry can integrate smart footwear into their product lines, offering consumers more functionality and convenience.
Technology
The technology industry can continue to develop connected devices that integrate with smartphones and other gadgets.
Transportation
The transportation industry can collaborate with smart footwear companies to offer on-demand car services directly from the shoes themselves, creating a new category for personal transportation services.
SCORE
3.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 44%
Freshness 8%