As demand for mobile phones and more comprehensive data plans continues to rise, Alcatel-Lucent developed the 'Smart Plan' as a way for providers to offer their subscribers tailored mobile service plans.
Rather than opting for a one-size-fits-all plan, the Smart Plan
is based around simplicity, customization and offering more to customers, such as through exclusive partnerships with brands and retailers. From a consumer standpoint, this service makes it easier to track data usage, receive alerts when approaching limits, or top up a plan while on the go. From the perspective of a service provider, Smart Plan is beneficial for boosting retail strategies, as well as cutting out time spent creating new mobile plans to offer consumers.