Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Smart Center 'Evolution' Campaign Talks Up Downsizing

 - Nov 12, 2011
References: conexaobrasil & adsoftheworld
The most successful ads often make use of the technique to draw a parallel between the product and a broader idea. This Smart Center 'Evolution' campaign follows this path, linking a subcompact vehicle to the concept of the survival of the fittest.

At first, you might wonder why such an association might be made and how it could be carried out in a way that makes sense. Well the Conexao advertising agency of Rio de Janeiro, Brazil, has managed to pull it off quite sharply through the portrayal of simple pictures.

"Evolution always compacts" is the strong statement that brings the whole theme together, based on the idea that creatures adapt to a changing world. This Smart Center 'Evolution' campaign juxtaposes dinosaurs with modern animals to demonstrate that truly adaptable drivers will switch to smaller automobiles too.