While many organizers are striving to be recognized as hosts of the world's largest festival, boot brand Hunter diverged from the rest by creating a small festival inside of a portable toilet in its Regest Street store in London.
This in-store station gives visitors the chance to step into 'The World's Smallest Festival,' complete with grass, mud and live music. Inside the festival booth, there's a GIF photo booth to capture all of the action.
To support the stunt, the boots brand is also giving away items to support the festival experience, such as ponchos, wet wipes, product vouchers and socks to be worn with a pair of its rain boots. This engaging in-store booth gives the brand a fun way to directly engage with a young audience of festival-goers.