Slowtide dedicated its latest capsule collection to artist Keith Haring. Thirty years after his death, Haring's art still lives on through his iconic and timeless work. His style is instantly recognizable due to his bold, animated figures. Slowtide partnered with Artestar to curate a capsule collection that features the artist's energetic drawings.
The collaborated collection includes 11 towels, four blankets, a fluffy bathrobe, and a changing poncho. All items in the new range include Haring's signature drawings. Slowtide and Artestar opted for sustainably sourced fabrics for the linen collection. The towels are made from 100% cotton and are highly absorbent with a double-sided woven pattern and fringe detailing. The bathrobes are available in white in sizes S/M and L/XL.
Image Credit: Slowtide
What Makes This Trend Stand Out
- Artist-inspired Linen Collections
- The success of Slowtide's Keith Haring inspired collection signals growing demand for artist-inspired linen products.
- Sustainable and Ethical Fabric Sourcing
- Sustainable fabric sourcing is a prominent trend for the linen industry as consumers demand ethical and eco-friendly product options.
- Bold and Iconic Designs
- Designs that are bold, recognizable, and iconic are becoming more prevalent in the linen industry as companies seek to differentiate themselves within a crowded market.
Sectors Adopting This
- Home Goods Retail
- Home goods retailers should consider expanding their linen selection to include artist-inspired collections to appeal to design-conscious consumers.
- Apparel and Fashion
- The fashion industry should take note of the popularity of artist-inspired linen collection and consider incorporating similar designs into clothing and accessory lines.
- Sustainability Consulting
- Companies specializing in sustainability consulting should leverage growing demand for eco-friendly and ethical options in the linen industry to provide guidance on sustainable fabric sourcing and ethical manufacturing processes.
