PUMA introduces a new range of the Slipstream sneaker model, updating the silhouette with new contemporary details. The original sneaker model made its debut back in the 80s, created for basketball courts. This time around, it takes on a lifestyle design for modern-day living.
The new Slipstream is now available in both men's and women's sizes that still retain the basketball sensibilities of the sneaker. It has an upper and tooling system that boasts more contemporary elements as the midsole is sculpted with overlaying paneling and elevated collar construction. The new sneaker silhouette is spotlighted by neutral color palettes including either a base of white or black and accenting details of beige or black throughout the upper.
Image Credit: Puma
What's Driving This Trend
- Retro Sneaker Revival
- The revival of vintage sneaker models presents an opportunity for brands to update and modernize classic designs for contemporary consumers.
- Gender-neutral Sneaker Collections
- The increasing trend of gender-neutral fashion presents an opportunity for sneaker brands to create inclusive collections that are accessible to all consumers.
- Elevated Sneaker Design
- Adding contemporary elements such as overlaying paneling and elevated collar construction can update and refresh classic sneaker silhouettes.
Who This Affects Most
- Footwear
- The footwear industry is ripe for disruption with the revival of vintage sneaker models that can be modernized for contemporary consumers.
- Fashion
- The fashion industry's trend towards gender-neutral fashion presents an opportunity for sneaker brands to create inclusive collections that are accessible to all consumers.
- Sports
- Sneaker brands can tap into the legacy of classic sneaker models and re-emphasize their connection to sports with contemporary updates.
