Pillowy Eye Masks

The King Eye Mask Makes Both Sleep and Travel Comfortable

When you're short on space, it's not always possible to stretch out in order to satisfy sleep and travel in a car, train, airplane or otherwise. In order to balance out the need for products that are compact and comfortable, the multipurpose King Eye Mask Napping Pillow was developed.

Sold through the Japan Trend Shop, this two-in-one travel mask and pillow covers the eyes and supports the neck whether you're sitting upright or laying face-down on a desk.

Travelers may be deterred from trying this product for fear of looking silly, but the Ostrich Pillow for public napping is an example of an outrageous design that is still wildly popular—so in the end, maximum comfort may trump the potential for embarrassment.

Multipurpose Travel Mask and Pillow
As people increasingly want comfort while traveling, there is an opportunity to create more multi-purpose travel products combining masks and pillows.
Compact and Comfortable Products
In response to the need for products that are compact and comfortable, there is an opportunity to create innovative solutions that provide maximum comfort in minimal space.
Outrageous and Popular Design
Outrageous designs are still widely embraced by consumers, and there is an opportunity to create more bold designs for travel products that are both functional and playful.

Sectors Adopting This

Travel and Tourism Industry
The travel industry can innovate by incorporating comfortable and multi-purpose products into their offerings to provide maximum value to their customers.
Sports and Fitness Industry
The sports and fitness industry may explore creating compact and comfortable products that can be used during travel and enhance customer experience.
Product Design Industry
There is an opportunity for designers to create compelling and bold designs for travel products that stand out in the market.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 74%
Activity 51%
Freshness 8%