The Finn Collection by Norm Architects Focuses on Danish Roots
Meghan Young — November 5, 2014 — Art & Design
References: normcph & design-milk
The Finn Collection is comprised of sleek outdoor furniture that could fit into virtually any backyard setting. Although the designs are very modern and minimalist, they adhere to a mid-century Danish style that is a nod to the design studio's roots.
Created by Jonas Bjerre-Poulsen and Kasper Rønn of Norm Architects, the sleek outdoor furniture is their first foray into the American market. Available exclusively through Design Within Reach, it is a 9 piece collection that is made out of strong teak wood. Finished with Sunbrella seat cushions, the sleek outdoor furniture boasts high-quality textaline webbing that wraps around stainless steel rods above the wood. The innovative construction is incredibly chic as well as sturdy.
Created by Jonas Bjerre-Poulsen and Kasper Rønn of Norm Architects, the sleek outdoor furniture is their first foray into the American market. Available exclusively through Design Within Reach, it is a 9 piece collection that is made out of strong teak wood. Finished with Sunbrella seat cushions, the sleek outdoor furniture boasts high-quality textaline webbing that wraps around stainless steel rods above the wood. The innovative construction is incredibly chic as well as sturdy.
Trend Themes
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Minimalist Outdoor Furniture — Providing sleek, timeless and functional outdoor furniture designs that similarly adhere to minimalist aesthetics.
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Innovative Teak Woodworking — Designing teak furniture that provides exceptional durability and endurance while retaining an elegant style.
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Danish Style Revival — Reviving 20th-century Danish aesthetics that are grounded in simplicity and functionality, using new materials and manufacturing processes.
Industry Implications
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Luxury Outdoor Furniture — Potential to disrupt the luxury outdoor furniture industry by introducing timelessly styled collections made from high-quality materials with modern advancements and innovative manufacturing techniques.
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Home Decor and Interior Design — Creating opportunities for contemporary designers to incorporate timeless and functional teakwood furnishings while retaining clean, minimalist aesthetics for the contemporary home decor and interior design industry.
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Outdoor Living Accessories — Creating demand for accompanying outdoor accessories such as high-quality covers, intricately designed outdoor lighting, and other decorative accents to complement sleek outdoor furniture collections.
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