Understated Sock-Like Knitted Sneakers

adidas Drops a Slate Carbon Tonal YEEZY BOOST 350 V2 CMPCT

adidas introduces a new tonal iteration of the signature YEEZY BOOST 350 V2 CMPCT sneaker model with the latest Slate Carbon colorway. It is designed with dark neutral hues throughout and has the familiar sock-like knitted upper that uses the notable Primeknit material.

It rests on a black hue throughout and has woven details around the mid-foot to showcase a streak knitted that rests right above the midsole foundation for a slight touch of contrast. Inside of the midsole units is the BOOST foam that helps with providing comfort with every step complete with the ribbed exterior detailed with a stealthy paint finish. Branding accents round out the shoes by the insoles in the same tonal shade.

Image Credit: adidas

Tonal Sneaker Colorways
Opportunity for sneaker companies to create more tonal colorways for their signature models.
Sock-like Knitted Uppers
Opportunity for footwear brands to explore more sock-like knitted uppers using innovative materials like Primeknit.
Comfort-focused Midsole
Opportunity for sneaker brands to improve midsole technology for greater comfort while maintaining sleek design aesthetics.

Industries Being Reshaped

Athletic Footwear
The athletic footwear industry can incorporate tonal colorways and sock-like knitted uppers to enhance the aesthetic appeal and performance capabilities of their products.
Fashion Footwear
Fashion footwear brands can introduce more casual-style sneakers that feature a comfortable midsole and sock-like knitted uppers.
Textile Manufacturing
Textile manufacturing companies can innovate by producing knitted materials like Primeknit that can be used in the production of footwear and apparel.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 49%
Freshness 12%