This simple, but effective commercial for Skyscape playfully communicates just how comfortable its sneakers are. Miranda Kerr stars in the ad, which helps to give it some much-needed oomph, since the premise is pretty basic.
Kerr is seen stepping through her front door, presumably arriving home after a workout. The camera follows her all over the house as she strips of her workout gear and then finally gets ready to hop into the shower. The commercial likens the running shoes to wearing a second skin, as Kerr is shown stepping into the shower and then back out again, since she forgot to take off her ever-so-comfortable Skyscape shoes. The ad is cheeky and playful and Kerr totally sells the concept.
What Makes This Trend Stand Out
- Comfort-driven Sneaker Advertising
- Opportunity to create engaging ads that emphasize the comfort and ease of wearing sneakers.
- Celebrity Endorsements in Product Advertising
- Using famous faces like Miranda Kerr to add appeal and attract attention to the product.
- Creating Playful and Cheeky Ad Campaigns
- Opportunity to captivate viewers with humorous and light-hearted commercials.
Sectors Adopting This
- Footwear
- Opportunity to market sneakers that prioritize comfort and convenience.
- Advertising
- Opportunity for advertising agencies to create innovative and attention-grabbing campaigns for various products.
- Fashion
- Opportunity for fashion brands to collaborate with celebrities and communicate the comfort aspects of their products.
