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Vegetable-Inspired Tonal Sneakers

Nike's Air Skylon 2 Received a Purple Hued 'Eggplant' Makeover

— May 29, 2018 — Fashion
Sportswear giant Nike is preparing for the warmer summer weather with a 90s classic silhouette, the Nike Air Skylon 2 sneakers. This time, the iconic footwear model takes on an updated colorway entitled 'Eggplant.' Similar to its name, the new colorway boasts hues of purple with an infusion of blue as well. The predominant colors of the Air Skylon 2 are white and cream, serving as its base and covering most of the uppers and the midsoles.

The accenting colors are the aforementioned Blue Lagoon and Grand Purple hues, implemented in a gradient process and seen on the simplistic sole construction. The Nike Swoosh is printed on the midsoles in blue and additional branding details are found on the Air logo tongue and midfoot.
Trend Themes
1. Retro-revival Sneakers - Retro-inspired sneakers with updated colorways and designs are gaining popularity among consumers, presenting opportunities for brands to create nostalgic and eye-catching footwear.
2. Gradient Colorways - The use of gradient color schemes in sneakers is a growing trend, providing a unique and visually appealing look that can attract fashion-conscious consumers.
3. Minimalist Design - Sneakers with clean and minimalistic designs are becoming popular, offering a sleek and versatile option for both athletic and casual wear.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the trend of retro-inspired sneakers by offering a wide range of updated colorways and designs to satisfy the growing demand.
2. Athletic Footwear - Athletic footwear brands can incorporate gradient color schemes into their shoe collections, attracting customers who seek distinctive and fashionable sports shoes.
3. Streetwear - Companies in the streetwear industry can take advantage of the demand for minimalist sneakers by developing stylish and understated designs that resonate with urban consumers.
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