Sky, the British sports broadcaster, has announced a $1 million investment in a distribution deal with the Drone Racing League, bringing drone racing onto television for the first time via the company's Sky Sports Mix channel.
The Drone Racing League is a professional league that pits elite drone racers against one another in "first-person view" courses. Though the league, and the sport in general, is somewhat niche currently, spectators and online viewers of drone racing events know that they are thrilling to watch. Sky's deal is prescient, as it's an attempt to get in early on an increasingly popular form of entertainment.
Through the distribution deal, Sky Sports Mix will air ten one-hour episodes of the 2016 Drone Racing League season, including the winner-take-all world championship race.