Photographer Denise Boomkens uses the New York City skyline as a backdrop for her ‘NYC’ shoot. Judging from the sky-high quiff that Boomkens’ model rocks, it’s clear that skyscrapers were used as fashion inspiration for the pictorial.
Click through the gallery above for more shots of the stunning NYC skyline and gravity-defying hair.
Implications - Hairstyles have been used throughout history to make a social statement; during the 60s, Afros reflected African-American heritage and black power, and the long, loose tresses hippies of both genders wore during that period similarly reflected a rise against conventional fashion. Today's sky-high quiffs and elevated updos reflect a rebellion against the budget constraints the recession placed on fashionistas; unlike the latest designer fashion, do-it-yourself updos don't cost a dime.
Key Themes Behind This Trend
- Sky-high Quiffs
- Hairstyles that take inspiration from skyscrapers are becoming popular for their gravity-defying look, presenting opportunities for hair care and styling companies to create new products and techniques.
- Urban-inspired Fashion Shoots
- Fashion photographers are incorporating cityscapes as backdrops for their shoots, allowing for the possibility of collaborations with urban development companies and tourism boards.
- DIY Fashion
- The rise of do-it-yourself fashion during the recession has led to a shift in the beauty and fashion industry, presenting a new opportunity for beauty and hair care companies to create products and tutorials for at-home styling.
Where This Applies
- Hair Care and Styling
- Companies in the hair care and styling industry can create new products and tools to cater to the trend of skyscraper-inspired hairstyles, such as volumizing hair products and styling wands.
- Fashion Photography
- Collaborations between fashion photographers and urban development companies or tourism boards can lead to unique visual content and promotional materials.
- Beauty and Fashion Tutorials
- As DIY fashion continues to grow, beauty and hair care companies can create tutorials and how-to guides for at-home styling techniques, presenting an opportunity to increase brand engagement and loyalty.
