The runway was given an entirely new meaning after YouTuber Jesse Wellens tapped fashion designer Josh Kercher for a unique project -- a skydiving fashion show that would be aired through Wix's new web series 'Up for Anything.'
The incredibly daring show featured numerous models, who had to undergo specialized sky diving training to pull off the stunt. Wearing the designer's formal suits, six different models jumped from the plane and pulled their parachutes, eventually landing safely on the ground. This never-before seen stunt was first aired through Wix's web series 'Up for Anything,' in which the website builder uses short-form videos to demonstrate the collaboration that's possible through creating a site with this service.
What Makes This Trend Stand Out
- Extreme Fashion Shows
- Opportunity for fashion brands to showcase their clothing in unique, adrenaline-fueled settings such as skydiving, bungee jumping, or white-water rafting.
- Branded Web Series
- Opportunity for brands to create their own web series to showcase unique and innovative content like Wix's 'Up for Anything' series.
- Collaboration Marketing
- Opportunity for brands to collaborate with other companies to create unique experiences and cross-promote their products or services.
Sectors Adopting This
- Fashion
- Fashion brands can capitalize on the trend of extreme fashion shows to create unique and memorable experiences for their customers.
- Marketing
- Marketing agencies can help brands create their own web series to showcase their products or services and engage with their audiences.
- Sports and Adventure
- Companies in the sports and adventure industries can collaborate with fashion brands to create unique experiences and showcase their products in extreme settings.
