The thought of sticking a tube sock in my mouth is not very appetizing, nor is it exciting. But the old man in this Skittles Fizzld Fruit candy commercial sees things a little differently.
That is, until he tries Skittles Fizzld Fruit and gets the jolt of excitement that was previously being provided to him by a human tube sock. Yup a human tube sock that has as its job to create static electricity and touch the old man's tongue. Thankfully his wife has introduced him to the Poprock-like Skittles that fizz on your tongue.
What Makes This Trend Stand Out
- Interactive Advertising
- Disruptive innovation opportunity: Develop interactive advertisements that engage consumers through unexpected and exciting experiences.
- Novelty Food Experiences
- Disruptive innovation opportunity: Create unique and surprising food experiences that stimulate the senses and provide a sense of excitement.
- Alternative Marketing Strategies
- Disruptive innovation opportunity: Explore unconventional marketing approaches that challenge traditional advertising norms and captivate audiences through unexpected narratives.
Sectors Adopting This
- Food and Beverage
- Disruptive innovation opportunity: Incorporate elements of surprise and sensory stimulation to create novel food and beverage products that attract and engage consumers.
- Advertising and Marketing
- Disruptive innovation opportunity: Embrace technology and interactivity to revolutionize advertising and marketing campaigns, captivating audiences and creating memorable experiences.
- Confectionery
- Disruptive innovation opportunity: Introduce unconventional candy products that offer unique taste sensations and playfulness, appealing to consumers seeking novel experiences.
