Skin care brand Aesop has offered its consumers a unique in-store experience, after partnering with architecture and interior design firm Snøhetta to produce a space inspired by the opening scenes of James Bond films.
The gradient rose-colored walls help spotlight a central column and twelve arches, which curve upward to create "intimate zones" for product consultations. Each zone is centered around a sink, which appears to be hovering in mid-air, eliciting a sense of mystery. A shallow, reflective pool surrounds the sink and reflects onto the walls, creating a glamorous shimmering effect. The entire space is comprised of warm colors, contrasted by steel and concrete detailing and geometric components making for an elegant and dynamic in-store space.
Why This Trend Is Growing
- Rose-hued Interiors
- Creating rose-hued interiors can provide a unique and elegant in-store experience for various brands.
- Intimate Consultation Zones
- Designing intimate consultation zones that include hovering sinks and reflective pools can evoke mystery, glamour, and enhance the consumer's experience.
- Sophisticated Geometry
- Incorporating sophisticated geometry in stores, such as curving arches and warm colors contrasted by steel and concrete detailing, can create an elegant and dynamic in-store space.
Industries Being Reshaped
- Retail
- Retail brands can leverage gradient rose-hued interiors, hovering sinks and reflective pools, and sophisticated geometry to create a unique in-store experience.
- Interior Design
- Interior design firms can incorporate these elements, such as rose-hued interiors and sophisticated geometry, into their design to create unique and elegant spaces for clients.
- Beauty
- Beauty brands can leverage the use of intimate consultation zones with hovering sinks and reflective pools to enhance the consumer's experience and create an elegant and dynamic in-store space.
