Asian beauty brand SKII and National Geopgraphic have teamed up for a new and environmentally themed campaign titled 'Face the Wild |Face the Camera Extreme Expeditions.' The campaign is centered around environmental changes and aims to spotlight how SKII products work to keep skin healthy and hydrated even in the most extreme of weather conditions.
Starring a famous cast that includes The Blonde Salad blogger and fashion designer Chiara Ferragni, Japanese actress Kasumi Arimura and Lee Si-young, a Korean actress and celebrated boxing champion, this campaign highlights gorgeous natural scenery from around the globe.
While Ferragni poses in the midst of California's dry dessert, Chinese actress Nini is lensed amidst the snowy landscape of North East China’s Changbai Mountains. Illustrating the capabilities of its coveted skincare, SKII teams up with National Geographic for a campaign that is both scenic and geared toward a Millennial audience of social media fans who will recognize its famous influencer cast.