Smart Ski Boots

Atomic Presented Its Hawx Ultra Connected Ski Boot at CES 2019

For CES 2019, Atomic released a new version of its immensely popular Hawx Ultra with connected technology, appropriately dubbed the Hawx Ultra Connected ski boot.

The all-new digital skiing concept was created with biomechanics experts from Salzburg University and Salzburg Research to deliver cutting-edge digital tracking and analysis capabilities. The smart ski boot works with Atomic's free mobile Connected App, which provides feedback on the slopes for an enhanced winter sports experience.

With the Hawx Ultra Connected ski boot, skiers are able to refine their skills by becoming aware of where they have room to adjust their technique with greater balance or pressure. With embedded force sensors in the liner of the ski boot, the Hawx Ultra Connected is able to deliver accurate feedback for a safer, more enjoyable experience in the snow.

Connected Skiing
The integration of digital tracking and analysis capabilities in ski boots presents an opportunity for connected skiing experiences.
Biomechanics Technology
Applying biomechanics expertise to ski boot design allows for enhanced performance feedback and safer winter sports experiences.
Smart Sports Equipment
The development of smart ski boots exemplifies the growing trend of incorporating intelligent technology into sports equipment for improved user experiences.

Sectors Adopting This

Winter Sports
The winter sports industry can leverage connected ski boots to offer customers innovative equipment that enhances their skiing performance and enjoyment.
Sports Technology
The integration of digital tracking and analysis in ski boots presents opportunities for advancements in sports technology and data-driven training.
Biomechanics Research
The collaboration between ski boot manufacturers and biomechanics experts opens up possibilities for the application of biomechanics research in other sports equipment.
SCORE
2.7 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 33%
Activity 39%
Freshness 8%