The ex queen of the adult entertainment industry, Jenna Jameson, has teamed up with Zoo York for a limited edition skate deck. The creative ad created by davidandgoliath has characters from KS engaged in naughty activities with a skateboard deck.
Implications - Skateboarding target demographics are easily attracted to unique items. Companies such as Zoo York have recognized that this type of consumer appreciates unconventional products that they are more likely to use in every day life. Through placing a porn star on a skateboard, the company has created a unique product that is not mainstream and additionally appeals to the large male skateboarding demographic.