Based in Copenhagen and Stockholm, Skandinavisk is a line of design and quality-focused candles inspired by the Nordic concept of "hygge." Without an English equivalent, "hygge" can only be described as the feeling of cozy, intimate gatherings and warm day-to-day moments that nourish the soul.
Tasked with creating a range of formulas that enrich the homes of customers while communicating what makes Nordic culture special, Skandinavisk sought to create items that reflected certain specific aspects of Scandinavian life.
Launched in 2013, the inaugural Skandinavisk line featured a series of blue and white candles. The scents contained in each Skandinavisk formula are created with the help of a leading European perfume designer, produced in Grasse, France and aim to capture the five unique Nordic regions.
Key Themes Behind This Trend
- Hygge-inspired Home Decor
- Disruptive innovation opportunity: Create a range of hygge-inspired home decor items that evoke a sense of coziness and warmth.
- Nordic-inspired Fragrances
- Disruptive innovation opportunity: Develop a line of fragrances that capture the essence of Nordic culture and appeal to consumers seeking a touch of Scandinavian sophistication.
- Quality-focused Candles
- Disruptive innovation opportunity: Introduce a collection of high-quality candles that combine sleek Scandinavian design with eco-friendly materials and sustainable production methods.
Where This Applies
- Interior Design
- Disruptive innovation opportunity: Rethink traditional interior design to incorporate hygge-inspired elements that create a welcoming and cozy atmosphere.
- Fragrance
- Disruptive innovation opportunity: Revolutionize the fragrance industry by introducing unique scents that reflect the Nordic culture and cater to the growing demand for niche fragrances.
- Home Goods
- Disruptive innovation opportunity: Disrupt the home goods industry by offering candles and other products that prioritize quality, sustainability, and a connection to Nordic culture.
