This ad campaign for the Cactus restaurant bar located in Quebec, Canada is hot, literally. To help promote their Hot Wings Mondays, the face of a screaming man was placed on the back of taxis with the tongue positioned over the brake light giving the impression of “red hot”.
The ads are simple, yet very original and creative. I love them!
The campaign was created by Lg2, Quebec City, Canada with creative direction by Luc Du Sault.
The copy was written by Vincent Bernard.