Feminist lingerie brand Neon Moon has already made headlines for its body positive ad campaigns and now the brand is gaining even more attention for its new number-free sizing system. Instead of measurement-specific sizes, this company categorizes items based on positive descriptors that turn the process of shopping for underwear into an act of self-love.
As part of an effort to move in a more body positive direction, Neon Moon has dropped its traditional sizing system. Instead, the brand allows consumers to measure themselves and then select items according to complimentary descriptors such as 'lovely,' 'beautiful' and gorgeous.' As the site clearly explains, "Measuring your body is a mindful and body positive process. Your self worth is not defined by any number on a measuring tape."
Neon Moon's new sizing guide demonstrates the growing demand for body positive retail practices and the move towards size inclusivity.
Numberless Lingerie Sizing Systems
More Stats +/-
Body Positive Media Campaigns
Body Positive Campaigns
Body Positive Styling Services
Body Positive Shapewear
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.