Purple Carrot is known for its plant-based meal kit subscriptions and now consumers can find single-serve frozen meals from the brand in stores. According to a press release from Purple Carrot, these new meals feature "the same flavor profiles and nutritional philosophies that are core to its meal kit offering."
Knowing that many consumers are craving an easy way to add more plant-based foods to their diet but may not necessarily be willing to make the switch to plant-based eating full-time, Purple Carrot created single-serve meals to offer a quick and easy taste of better-for-you plant-based meals. For flexitarians, there are tempting varieties like the Maple Chipotle Veggie Bowl and the Sweet Corn Elote Bowl, plus a Fiesta Pepper Bowl and Plant-Based Meatball Marinara, both made with meatless alternatives from Gardein.
Image Credit: Purple Carrot
Key Themes Behind This Trend
- Single-serve Plant-based Meals
- Increasing demand for plant-based convenience food products, creating an opportunity for brands to offer new product lines focusing on ready-to-eat plant-based meals for on-the-go consumers.
- Flexitarian Diet
- Growing popularity of flexitarian diet signals a need for more meatless alternative products, creating an opportunity for companies to offer more plant-based meat substitutes.
- Healthy Convenience Eating
- Demand for quick, easy, and healthy food options is increasing, creating an opportunity for brands to offer a wider selection of healthy convenience meals.
Where This Applies
- Food and Beverage
- Food and beverage companies can capitalize on the trend of plant-based eating by offering more ready-to-eat, plant-based meals and meat alternatives.
- Retail
- Retailers can tap into the demand for healthy convenience food options by curating a wider selection of plant-based meals in their stores.
- Meal Kit Delivery
- Meal kit delivery companies can expand their offerings to include single-serve plant-based meals and meat alternatives, catering to flexitarian consumers who prefer easy-to-prepare meals.
