Creative artist ISE Ratinan Thaicharoen has illustrated the SINGHA Beer 2011 Calendar. Hailing from Thailand, Thaicharoen's concept behind the calendar is a love story, featuring illustrations that are intricately detailed.
To me, the SINGHA Beer 2011 Calendar looks like a big coloring book for adults! If you are the artsy type, I'm sure you would really enjoy this calendar. Check out the images in the gallery!
Implications - One of the best ways a company can garner fervent, short-term interest in their products is through the creation of comedic, non-traditional promotional items. By attaching the brand to something out of the ordinary and funny, the company engenders goodwill from loyal consumers and outsiders who associate cutting-edge ideas with the brand.