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Coloring Book Agendas

Artist ISE Ratinan Thaicharoen's SINGHA Beer 2011 Calendar

— January 28, 2011 — Art & Design
Creative artist ISE Ratinan Thaicharoen has illustrated the SINGHA Beer 2011 Calendar. Hailing from Thailand, Thaicharoen's concept behind the calendar is a love story, featuring illustrations that are intricately detailed.

To me, the SINGHA Beer 2011 Calendar looks like a big coloring book for adults! If you are the artsy type, I'm sure you would really enjoy this calendar. Check out the images in the gallery!

Implications - One of the best ways a company can garner fervent, short-term interest in their products is through the creation of comedic, non-traditional promotional items. By attaching the brand to something out of the ordinary and funny, the company engenders goodwill from loyal consumers and outsiders who associate cutting-edge ideas with the brand.
Trend Themes
1. Adult Coloring Books - Opportunity for companies to create coloring book-style promotional items aimed at adults, which can generate short-term interest and promote brand loyalty.
2. Illustrated Brand Promotions - Illustrations or other non-traditional promotional items can serve as a way for companies to stand out and generate goodwill among consumers and outsiders.
3. Art-inspired Merchandise - Companies can create products featuring art or illustrations from up-and-coming artists, which can help promote the artist while also generating interest in the company's products.
Industry Implications
1. Beverage - Companies in the beverage industry can create collectible calendars or other promotional items featuring illustrations or other unique artwork.
2. Publishing - Publishers can capitalize on the popularity of adult coloring books by creating their own titles, or by partnering with other companies to create custom coloring book-style promotional items.
3. Art - Brands in the art industry can partner with up-and-coming artists to create art-inspired merchandise, which can help promote the artist while also generating interest in the brand.
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